Our client, the North Carolina School for the Deaf Foundation, has launched a national drive to create a $8 million residential community for deaf, hard-of-hearing and deaf-blind seniors.

Poster for the NCSD Community

Called the NCSD Community, the planned facility would offer affordable one- and two-bedroom condominiums for rent to seniors. Current plans detail a wide range of amenities including a Community Center, indoor and outdoor gardens, libraries and modern communication and security technologies. It would be built at the intersection of Burkemont Ave. and Fleming Dr. in Morganton, directly across from the North Carolina School for the Deaf.

It is an emerging project. Consequently, the marketing apparatus we designed to promote the concept and educate its audience is flexible, scalable and adaptable thereby easily incorporating the evolving phases and audience.

Take the Website, for example. While it carries a very simple design on the front end, it is built on top of the powerful Django platform  with a state of the art Content Management System. It is extraordinarily scalable,

The Home Page for the NCSD Community

manageable and designed to grow with the NCSD Community project. This website runs on our servers through Cherokee, the worlds fastest Web server.

On May 9^th our client and friend, Dr. Brian Downs, will open his new independent practice, Evergreen ENT & Facial Plastic Surgery and MediSpa.

Over the last several months Dr. Downs, who has proven to be quite the entrepreneur,  has pulled together all the resources needed to open a new medical practice — financing, licensing, clinical supply chain, patient management systems, electronic medical record technologies and qualified staffing.

And marketing, of course.

VanNoppen Marketing has been working closely with Dr. Downs for the past several months developing and completing strategies including comprehensive PR, corporate branding, Internet-based presences, direct mail, print ads, radio and video spots, internal and external signage and patient education materials.

Design and development of these and other efforts followed a coordinated timeline and a budget crafted to meet Evergreen’s May 9^th grand opening.

Evergreen ENT & Facial Plastic Surgery and MediSpa’s new offices are located at 149 W. Parker Road, Suite C., Morganton NC.

We’re delighted to introduce our new client, Evergreen ENT & Facial Plastic Surgery, a new medical practice owned by Dr. Brian Downs and opening in May in Morganton.

Dr. Downs is no stranger to Morganton. A North Carolina native, he is a University of North Carolina (Chapel Hill)-trained, board certified Otolaryngologist – Head and Neck Surgeon. He has been part of the Blue Ridge Medical Group since 2009.

“I have gained invaluable experience running a practice under the expert guidance and steadfast support of Blue Ridge Healthcare and the Blue Ridge Medical Group,” he said. Their invaluable assistance successfully ramped up my practice far more quickly than I could have imagined, and for that I am immensely grateful.”

“I will continue to serve on the Active Staff of Grace and Valdese hospitals and will support the financial health of BRHC, the medical community and Burke County by treating our patients here close to home,” he said.

Though his office does not open until May 9^th, Dr. Downs was proactive in marketing Evergreen ENT & Facial Plastic Surgery. The VanNoppen Marketing team began working with him late last year to craft not just the “branding” of his new practice, but to develop the sequenced deployment of his media and marketing methods.

After all, it’s not just what you say, but how you say it, to whom you say it and when you say it.

February 11^th marked the first public unveiling of Evergreen ENT & Facial Plastic Surgery with a simple, clean full-page ad in the Morganton Day School Auction program. That ad invited the reader to visit the emerging Website, www.EvergreenMedicalPractice.com, designed and hosted by VanNoppen Marketing.

The Website is a work in progress. Today it is a five-page, optimized placeholder — albeit a graphically rich one — on the ‘Net to build Dr. Downs’ Web presence for search engines and other purposes. It will evolve as Opening Day approaches to be a full-service convenient resource for patients.

“One of my long-term goals has been to establish, operate and manage my own private proactice,” Dr. Downs said. “The timing is right to take that long-awaited step.”

Congratulations, Dr. Downs. And thank you for entrusting VanNoppen Marketing with all of your marketing needs. We’re proud of the relationship.